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Implicit stereotype content: Mixed stereotypes can be measured with the Implicit Association Test
Lunds universitet.ORCID iD: 0000-0002-6456-5735
Lunds universitet.
2010 (English)In: Social Psychology, ISSN 1864-9335, E-ISSN 2151-2590, Vol. 41, no 4, p. 213-222Article in journal (Refereed) Published
Abstract [en]

The stereotype content model (SCM) postulates that stereotype content can be mixed in terms of diverging evaluations on the warmth and competence dimensions. The present study is the first to demonstrate this with implicit measures. Two Implicit Associations Tests (IATs) were developed, one capturing the warmth dimension and the other the competence dimension. Both IATs compared preschool teachers (stereotypically warm and incompetent) with lawyers (stereotypically cold and competent). As predicted, two samples of students from various areas of study showed the mixed implicit stereotypes, while a group of preschool-teacher students showed a univalent positive implicit stereotype of their own group, suggesting in-group favoritism. The results support the SCM.

Place, publisher, year, edition, pages
2010. Vol. 41, no 4, p. 213-222
Keywords [en]
implicit stereotypes, warmth, competence, stereotype content model
National Category
Psychology
Research subject
Social Sciences, Psychology
Identifiers
URN: urn:nbn:se:lnu:diva-30752DOI: 10.1027/1864-9335/a000029OAI: oai:DiVA.org:lnu-30752DiVA, id: diva2:667516
Available from: 2013-11-26 Created: 2013-11-26 Last updated: 2017-12-06Bibliographically approved

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Carlsson, Rickard

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf