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Tourism Websites in the Middle East - Readable or Not?
Luleå University of Technology.ORCID iD: 0000-0001-8392-5428
Luleå University of Technology.
2013 (English)In: International Journal of Leisure and Tourism Marketing, ISSN 1757-5575, Vol. 3, no 3, p. 201-214Article in journal (Refereed) Published
Abstract [en]

Websites are an indispensable communication tool for tourism anddestination organisations. Accordingly, it is vital tourism and destinationmanagement organisations meet certain criteria in order to guarantee highqualitytourism-related information and maintain an effective website. Oneimportant factor in a website’s effectiveness and quality is its readability. Tofacilitate reading comprehension, website text must be clearly written. Using avariety of readability measures, this paper investigates the readability ofEnglish language tourism websites of countries in the Middle East. Thefindings and conclusions are discussed along with limitations of the study andpossible avenues for future research.

Place, publisher, year, edition, pages
InderScience, 2013. Vol. 3, no 3, p. 201-214
Keywords [en]
Readability; Tourism; Website; Content analysis; Communication
National Category
Business Administration
Research subject
Economy, Marketing; Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-31094OAI: oai:DiVA.org:lnu-31094DiVA, id: diva2:677484
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2016-05-03Bibliographically approved

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http://www.inderscience.com/offer.php?id=52613

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Sattari, Setayesh

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CiteExportLink to record
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Citation style
  • apa
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  • ieee
  • modern-language-association-8th-edition
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  • de-DE
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  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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