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Are Business School Mission Statements Readable? Evidence from the top 100
Simon Fraser University.
Luleå University of Technology.ORCID iD: 0000-0001-8392-5428
Luleå University of Technology.
2010 (English)In: Journal of Strategic Management Education, ISSN 1649-3877, Vol. 6, no 4, p. 1-16Article in journal (Refereed) Published
Abstract [en]

Mission statements are fairly ubiquitous, particularly among large organizations. Although opinions on mission statements are split among those in favor, those less so, and those that are cynical of them; they continue to be seen as an important element in strategy formulation. However, if they are to have a chance of achieving the desired positive outcomes that those in their favor highlight, they must first be readable and comprehensible to the targeted stakeholders. To investigate the readability of mission statements of business schools, the individual mission statements were collected of the business schools offering the top 100 MBA programs in the Financial Times rankings of 2009. A readability calculation tool was then employed to assess the readability of each of these mission statements. Results are reported, and the implications are considered, while limitations are noted and directions for future research are identified.

Place, publisher, year, edition, pages
2010. Vol. 6, no 4, p. 1-16
Keywords [en]
Mission Statement, Business School, Education, Organizational Strategy
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-31098OAI: oai:DiVA.org:lnu-31098DiVA, id: diva2:677493
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2017-12-06Bibliographically approved

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http://www.senatehall.com/strategic-management?article=400

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Sattari, Setayesh

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
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