lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Preferences of young news consumers: a conjoint analysis
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0001-8392-5428
Luleå University of Technology .
Luleå University of Technology .ORCID iD: 0000-0003-0968-099X
Luleå University of Technology .
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old / [ed] Kubacki, K, Springer, 2015, p. 595-598Conference paper, Published paper (Refereed)
Abstract [en]

As more people choose to obtain their news online, most notably young people, it became of interest to look at the changing habits of online news consumers.  Using conjoint analysis of Swedish college students, this paper aims to answer the question, which news attributes within various news categories are most preferred by today’s online news consumers?  Results indicate that accuracy and source credibility are the most important attributes across many news categories, followed by immediacy.  Interestingly, interactivity was, overall, the least preferred attribute for young, online news consumers in one of the most Internet-connected countries in the world.

Place, publisher, year, edition, pages
Springer, 2015. p. 595-598
Keywords [en]
Online Media, News, Young Consumers, College Students, Conjoint Analysis
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-31100ISI: 000380552000131ISBN: 978-3-319-10950-3 (print)OAI: oai:DiVA.org:lnu-31100DiVA, id: diva2:677497
Conference
Academy of Marketing Science Conference 42, Monterey, May 14-18, 2013
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2017-11-20Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Sattari, SetayeshPeighambari, KavehKordestani, Arash

Search in DiVA

By author/editor
Sattari, SetayeshPeighambari, KavehKordestani, Arash
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 118 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf