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The Strategic Agenda of Corporate Europe: Sustainability or Not?
Royal Institute of Technology (KTH).
Luleå University of Technology.ORCID iD: 0000-0001-8392-5428
Luleå Univeristy of Technology.
Royal Institute of Technology (KTH).
2011 (English)In: Proceedings of Academy of Marketing Science Annual Conference, Florida: The Academy of Marketing Science, 2011Conference paper, Published paper (Refereed)
Abstract [en]

In whatever way we look at it-new regulations, sustainable development, social andeconomic stability, emerging strategic opportunities- climate change is affecting the way we dobusiness. Businesses are entering into a period of transformation, where winners and losers maybe separated according to their ability to survive and succeed in a carbon-constrained world.CEO’s vision and leadership is a vital component of accelerating the collective response to thistransformation. This vision on climate change, among other strategic issues, is expressed inannual CEO letters. In this study, using a content analysis approach, 1000 CEO letters of 129European companies were examined in order to understand whether CEOs claim climate changeissues to be of strategic importance compared to other possible strategic issues over time. Theresults show interesting patterns in terms of climate change issue relative to external and internaleconomic situations compared to the CEO letter as a whole.

Place, publisher, year, edition, pages
Florida: The Academy of Marketing Science, 2011.
Keywords [en]
Climate Change, Sustainability, CEO letter, Corporate Social Responsibility, Content Analysis
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-31102OAI: oai:DiVA.org:lnu-31102DiVA, id: diva2:677500
Conference
Academy of Marketing Science Annual Conference
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2016-05-03Bibliographically approved

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Sattari, Setayesh

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf