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Requiem for a Brand: Consumer Response to Brand Elimination
Luleå University of Technology .ORCID iD: 0000-0001-8392-5428
Luleå University of Technology .
Royal Institute of Technology (KTH).
University of Humanistics.
2011 (English)In: Proceedings of Academy of Marketing Science Annual Conference, Florida: The Academy of Marketing Science, 2011Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Florida: The Academy of Marketing Science, 2011.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-31103OAI: oai:DiVA.org:lnu-31103DiVA, id: diva2:677502
Conference
Academy of Marketing Science Annual Conference
Available from: 2013-12-09 Created: 2013-12-09 Last updated: 2016-05-03Bibliographically approved

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Sattari, Setayesh

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • modern-language-association-8th-edition
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Language
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