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Fandom as a mode of second production: Active audienceship of the rising shadow
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. (Life at Home and Sustainable Production)
Tampere University. (The School of Communication, Media and Theatre)
2013 (English)In: International Journal of Management Concepts and Philosophy, ISSN 1478-1484, E-ISSN 1741-8135, Vol. 7, no 3/4, p. 245-262Article in journal (Refereed) Published
Abstract [en]

Looking and visuality imply an audience. The aim of this paper is to open audience’s passive role as a communicative receiver for discussion. The paper will focus on the productive practices of a digital fandom network of science fiction and fantasy genre literature. It connects Walter Benjamin’s notions of the afterlife of texts and the translator’s task (1924, 1936) to fandom as a productive network (Fiske, 1992; Jenkins, 1992). The empirical analysis draws from an ethnographic study of a Finnish science fiction and fantasy literature fandom Rising Shadow digital network, www.risingshadow.net. The analysis illuminates how networked exchanges produce translation zones and loving closeness as a form of afterlife of genre texts facilitating learning, accumulation of expertise within fandom network, and even professional development that is linked to commercial publishing and fan production in media.

Place, publisher, year, edition, pages
2013. Vol. 7, no 3/4, p. 245-262
Keywords [en]
audience participation; science fiction; fandom; literature; organisation; digital production network; consumption; innovation; consumer culture
National Category
Economics and Business
Research subject
Economy, Organisation theory
Identifiers
URN: urn:nbn:se:lnu:diva-31245DOI: 10.1504/IJMCP.2013.056503OAI: oai:DiVA.org:lnu-31245DiVA, id: diva2:678634
Available from: 2013-12-12 Created: 2013-12-12 Last updated: 2017-12-06Bibliographically approved

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Taalas, Saara L.

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf