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Managing risk and turbulence in internationalization of foreign companies to South Africa: Lessons from seven Finnish business-to-business firms
Centre for Relationship Marketing and Services Management (CERS), Finland.ORCID iD: 0000-0001-5182-5203
HAAGA-HELIA University of Applied Sciences, Finland.
2011 (English)In: Journal of African Business, ISSN 1522-8916, E-ISSN 1522-9076, Vol. 12, no 2, p. 219-239Article in journal (Refereed) Published
Abstract [en]

In this article the authors examine how seven Finnish business-to-business firms have managed risk and turbulence in their internationalization to South Africa. Thirty interviews with managers and other relevant informants were conducted. The study finds that the levels of perceived risk and turbulence were high in the market and the firms have used networks, alliances, gradual involvement, and a combination of entry modes to deal with the situation. The study contributes to the literature on business in Africa by providing implications for why and how firms develop their involvement in African markets and how they deal with challenges and opportunities.

Place, publisher, year, edition, pages
London: Routledge, 2011. Vol. 12, no 2, p. 219-239
Keywords [en]
Africa, emerging markets, foreign direct investment, international market entry modes, internationalization, market
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-31363DOI: 10.1080/15228916.2011.588913OAI: oai:DiVA.org:lnu-31363DiVA, id: diva2:683013
Available from: 2014-01-01 Created: 2014-01-01 Last updated: 2017-12-06Bibliographically approved

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Owusu, Richard A.

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CiteExportLink to record
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Citation style
  • apa
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Language
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf