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Can Sweden learn from Botswana with regard to HIV Prevention Communication?: A study about risk perception, risk behaviour and HIV prevention communication
Linnaeus University, Faculty of Social Sciences, Department of Social Studies.
2013 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

We know that Sweden's HIV communication strategy does not specifically address young women, while Botswana's HIV communication strategy does. The overarching aim of this study is therefore to investigate whether Sweden should and could learn from Botswana with regard to focus on women in the HIV communication strategy. To do so, the methods used are qualitative interviews and focus groups with young women in Sweden and Botswana, expert interviews with representatives from organizations in Sweden and Botswana as well as textual analysis of different HIV prevention strategies from both countries.

 

The results of this study shows that there seems to be a difference between young women’s risk perception and risk behaviour in Sweden and Botswana, a difference that can partly be explained by hoe respective country work with HIV prevention communication towards this group. This indicates that Sweden could learn from Botswana’s HIV prevention communication concerning how they work with young women as a target group and how gender equality and empowerment of women is part of Botswana’s communication strategy. However, because of the difference in HIV prevalence and because of the limited effect of communication measures, the difference in communication can only be considered a small part of the to why the differences exist.

Place, publisher, year, edition, pages
2013. , p. 83
Keywords [en]
HIV prevention communication, Botswana, Development Communication
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:lnu:diva-31408OAI: oai:DiVA.org:lnu-31408DiVA, id: diva2:685817
Educational program
Peace and Development Work, Master Programme, 60 credits
Available from: 2014-01-10 Created: 2014-01-09 Last updated: 2014-01-10Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf