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Social media – a journalistic tool for democratization in Kenya?: A survey and qualitative interviews with Kenyan journalism students, using an ethnographic approach.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim with this study was to investigate Kenyan journalism students’ relation to social media. The main research questions was how they use social media as a journalistic work tool today and what possibilities they consider social media have for the future of journalism in Kenya. I used an ethnographic approach in my study, which was conducted at United States International University in Nairobi. Impressions from my ethnographic approach helped me to create a survey in order to get background information about the students. Later on I also made qualitative interviews with a few students.

I used new media theory and globalization theory combined with some key concepts as guidelines.

The results show that the use of social media is wide spread among the students that have been the focus of my research. They use it both as news consumers and as news producers. The students think that social media already is important in Kenyan journalism and that the importance is likely to increase. They think social media has a potential to become a tool for a more democratic Kenya and a more democratic media landscape. 

Place, publisher, year, edition, pages
2014. , 52 p.
Keyword [en]
globalization, new media, democratization, social media, journalism students, Kenya
National Category
Media Studies
Identifiers
URN: urn:nbn:se:lnu:diva-32837OAI: oai:DiVA.org:lnu-32837DiVA: diva2:705276
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Supervisors
Examiners
Available from: 2016-05-09 Created: 2014-03-14 Last updated: 2016-05-09Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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