The aim with this study was to investigate Kenyan journalism students’ relation to social media. The main research questions was how they use social media as a journalistic work tool today and what possibilities they consider social media have for the future of journalism in Kenya. I used an ethnographic approach in my study, which was conducted at United States International University in Nairobi. Impressions from my ethnographic approach helped me to create a survey in order to get background information about the students. Later on I also made qualitative interviews with a few students.

I used new media theory and globalization theory combined with some key concepts as guidelines.

The results show that the use of social media is wide spread among the students that have been the focus of my research. They use it both as news consumers and as news producers. The students think that social media already is important in Kenyan journalism and that the importance is likely to increase. They think social media has a potential to become a tool for a more democratic Kenya and a more democratic media landscape.