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Entrepreneurial marketing and industrial innovation as organizational learning processes
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3310-305X
2014 (English)In: Proceedings of the 2nd International Conference on Innovation and Entrepreneurship (ICIE-2014) / [ed] Ribiere, V; Worasinchai, L, Academic Conferences Limited, 2014, p. 142-148Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of this study is to examine the role of organizational learning in the entrepreneurial marketing and innovation marketing of established industrial companies. A longitudinal study based on document studies was carried out at three companies: Atlas Copco, SKF and Volvo. The findings are related to theories of marketing, entrepreneurship and organizational learning. Some important connections between these three fields are found in relation to the operations of the companies.

Place, publisher, year, edition, pages
Academic Conferences Limited, 2014. p. 142-148
Series
Proceedings of the International Conference on e-Learning, ISSN 2048-8882
Keywords [en]
organizational learning; entrepreneurial marketing; innovation; industrial manufacturing; longitudinal studies
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-32988ISI: 000340508600019ISBN: 978-1-909507-93-7 (print)OAI: oai:DiVA.org:lnu-32988DiVA, id: diva2:705831
Conference
2nd International Conference on Innovation and Entrepreneurship, 6-7/2 2014, Bangkok, Thailand
Available from: 2014-03-18 Created: 2014-03-18 Last updated: 2016-11-15Bibliographically approved

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Lagrosen, Stefan

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf