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Rural tourism and the development of Internet-based accommodation booking platforms: a study in the advantages, dangers and implications of innovation
Western Norway Research Institute, Norway ; Lund University, Sweden.ORCID iD: 0000-0003-0505-9207
Leeds Metropolitan University, UK.
2015 (English)In: Journal of Sustainable Tourism, ISSN 0966-9582, E-ISSN 1747-7646, Vol. 23, no 8-9, p. 1386-1403Article in journal (Refereed) Published
Abstract [en]

Over the past decade, the use of global Internet-based reservation systems for accommodation has grown massively. This development appears particularly relevant for rural properties, empowering even very small enterprises to reach a large global customer base cheaply and easily. However, a limited number of reservation platforms now dominate the market, with consequences for existing, often locally owned non-profit, national and regional reservation systems. Price comparability listings, ratings and customer reviews (key features of online booking platforms) could impact inter-business competition, quality management, marketing strategies and revenue flows. This paper reviews these issues and researches their impacts on rural accommodation providers in Western Norway, using a series of semi-structured interviews to determine when and why they became involved with Booking.com, the world's largest reservation platform, and how this affected their operations. Results indicate that Booking.com now has a significant role in reservations in rural Norway, with a range of implications for destinations and businesses. While individual businesses seem to benefit overall, Internet-based booking platforms abstract revenues from national and regional booking organisations which also provide advice, training, lobbying and image-enhancing destination marketing. Ideas are presented for new roles for national and regional organisations.

Place, publisher, year, edition, pages
Taylor & Francis, 2015. Vol. 23, no 8-9, p. 1386-1403
Keywords [en]
accommodation, rural tourism, tourism management
National Category
Other Social Sciences
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-33384DOI: 10.1080/09669582.2014.909448OAI: oai:DiVA.org:lnu-33384DiVA, id: diva2:708585
Available from: 2014-03-28 Created: 2014-03-28 Last updated: 2017-12-05Bibliographically approved

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Gössling, Stefan

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf