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Transfer of brand associations over time: the brand extension of Nivea
Lund, Kaisa
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2013.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN:
urn:nbn:se:lnu:diva-33640
OAI: oai:DiVA.org:lnu-33640
DiVA, id:
diva2:710408
Conference
AM2013, Academy of Marketing Conference, Cardiff, Wales, United Kingdom, "Marketing Relevance", 8-11 July, 2013
Available from:
2014-04-07
Created:
2014-04-07
Last updated:
2014-05-05
Bibliographically approved
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Lund, Kaisa
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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