lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Investigating social media marketing in the hospitality industry: Facebook and European hotels
University of Insubria.
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3310-305X
2014 (English)In: Information and communication technologies in tourism 2014: proceedings of the international conference in Dublin, Ireland, January 21-24, 2014, Springer, 2014, p. 145-157Conference paper, Published paper (Refereed)
Abstract [en]

Social media have changed the way people interact with each other and with companies. In fact, recent research confirms that user-generated content is a key element in the decision-making process of customers who travel. The hotel business is now taking advantage of the introduction of social media into their marketing programmes, trying to create a customized relationship with consumers. The aim of this study is to investigate the use of social media among European hotels. Quantitative and qualitative research methods have been combined to identify a group of items useful to comprehend how hotels interact with customers on social media. The results show that European hotels are still in the first stages of developing social media strategies that present a moderate level of integration among different media. They are considered a useful instrument to promote the hotel brand but the potentiality of customer engagement is still undervalued.

Place, publisher, year, edition, pages
Springer, 2014. p. 145-157
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-33820DOI: 10.1007/978-3-319-03973-2_11ISBN: 978-3-319-03972-5 (print)ISBN: 978-3-319-03973-2 (print)OAI: oai:DiVA.org:lnu-33820DiVA, id: diva2:711577
Conference
International Conference on Information and Communication Technologies in Tourism, Dublin, Ireland, January 21-24, 2014
Available from: 2014-04-10 Created: 2014-04-10 Last updated: 2016-11-15Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Lagrosen, Stefan

Search in DiVA

By author/editor
Lagrosen, Stefan
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 317 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf