lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Papperstidningens generation: En kvalitativ studie av 50-60 åringars tidningsanvändning på papper, webben och Facebook.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Generation newspaper : A qualitative study of 50-60 year olds newspaper use on paper, web and Facebook. (English)
Abstract [en]

According to our results newspapers are in a shift and their future is unclear. The newspapers do not know which marketing strategy they should adopt in order to survive, to start charging for the digital newspaper content is one possible choice. The papers are threatened by the generation that is used to free content because this generation of young people has grown up with newspaper news that are available for free. People are talking less about the elderly and that they also try to find news that are free.

Through a qualitative study with eight interviews with people in the ages 50-60 we try to find what may characterize the respondents news consumption and what it may look like in 10 years. We also examine how the respondents relate to the newspapers.

In conclusion, we found that the respondents are at different stages in their digital use of news. We concluded that the printed paper has a different degree of importance to respondents. Some cannot imagine a life without printed newspapers while others only see advantages in digital news.

Place, publisher, year, edition, pages
2014. , 61 p.
Keyword [en]
News, news consumption, social media, future, qualitative study, interviews, interaction, newspapers, audience, late middle age, web, Facebook
Keyword [sv]
Nyheter, Nyhetsanvändning, Framtiden, Kvalitativ studie, intervjuer, papperstidningen, övre medelåldern, webben, Facebook
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-35188OAI: oai:DiVA.org:lnu-35188DiVA: diva2:725376
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Supervisors
Examiners
Available from: 2014-06-27 Created: 2014-06-16 Last updated: 2014-06-27Bibliographically approved

Open Access in DiVA

No full text

By organisation
Department of Media and Journalism
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar

Total: 114 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf