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Effekten av sinnenas intryck: - En kvantitativ studie om effekten av sinnenas intryck på konsumentens attityd
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [sv]

Syfte: Syftet är att testa effekten av sinnenas intryck på konsumentens attityd till serviceföretag.

 

Teori: Uppsatsens teoretiska byggstenar har utgångspunk i attitydens ABC-modell samt människans fem sinnen; syn, ljud, doft, känsel och smak.

 

Metod: En kvantitativ studie genomfördes genom ett experiment som utfördes på en frisörsalong. Data samlades in genom enkäter från en kontrollgrupp och en experimentgrupp.

                                                                                                   

Resultat: Resultatet tyder på att ett intryck med alla fem sinnen kan skapa en mer positiv attityd till ett serviceföretag.

                                                                                                            

Nyckelord: Konsumentbeteende, Attityd, Affekt, Beteende, Kognition och Sinnenas intryck.                

Abstract [en]

Purpose: The purpose is to test the effect of the senses impression on the consumer’s attitude to service firms.

 

Theory: The building blocks of the theories are grounded in attitude and the senses.

 

Method: A quantitative study was performed by an experiment at a Hair salon. Data were collected through questionnaires from a control group and an experimental group.

 

Results: The results suggest that an interaction with all five senses can create a more positive attitude towards a service.

 

Key words: Consumer behavior, attitude, affect, behavior, cognition, senses impression. 

Place, publisher, year, edition, pages
2014. , 51 p.
Keyword [en]
Consumer behavior, attitude, affect, behavior, cognition, senses impression.
Keyword [sv]
Konsumentbeteende, Attityd, Affekt, Beteende, Kognition Sinnenas intryck.
National Category
Humanities
Identifiers
URN: urn:nbn:se:lnu:diva-35824OAI: oai:DiVA.org:lnu-35824DiVA: diva2:731115
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2014-06-02, Södra salen (M1083), Lückligs plats 1, Växjö, 08:00 (Swedish)
Supervisors
Examiners
Available from: 2014-07-02 Created: 2014-06-30 Last updated: 2014-07-02Bibliographically approved

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf