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Do music affect purchase behavior in a second-hand store?: Experimental design regarding music and purchase behavior
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Title: Do music affect purchase behavior in a second-hand store? Course: 2FE16E Level: Bachelor thesis Authors: Oscar Berglund, Claes Persson and Jakob Tenerz Keywords: Purchase behavior, Second-hand behavior, Music on consumer behavior Tutor: Martin Amsteus

Examiner: Åsa Devine Purpose: To test the effect of in-store music on purchase behavior in a second hand store.

Hypothesis:

H1: Music has a significant affect on sales in a second-hand store. H2: Music has a significant effect on number of items purchased in a second-hand store.

Delimitations: The authors limited the concept of purchase behavior to the measurements: amount of items purchased by a customer and the total sum of each purchase made.

Methodology: Experimental design with structured observations were used for data collection

Conclusion: The conclusion that can be drawn from the gathered and tested data is that there is no significant effect of music on consumer purchase behavior in a second- hand store. However the collected data showed a tendency towards increased sales and bought items. 

Place, publisher, year, edition, pages
2014. , 67 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-36003OAI: oai:DiVA.org:lnu-36003DiVA: diva2:733270
Educational program
Marketing Programme, 180 credits
Presentation
2014-07-08, 15:26 (English)
Supervisors
Examiners
Available from: 2014-08-06 Created: 2014-07-08 Last updated: 2014-08-06Bibliographically approved

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