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Realization of open innovation: a case study in manufacturing industry
Luleå tekniska universitet.
Linnaeus University, School of Business and Economics, Department of Marketing.
Luleå tekniska universitet.
2014 (English)In: Journal of Promotion Management, ISSN 1049-6491, E-ISSN 1540-7594, Vol. 20, no 3, 372-389 p.Article in journal (Refereed) Published
Abstract [en]

Continuous innovation is regarded as an imperative for most companies. In this regard, open innovation suggests a successful approach to new product development, wherein the emphasis is on external collaboration. Previous research has provided examples from some industries, whereas mature and traditional companies such as manufacturing firms have gained limited interest. Thus, this paper seeks to answer two critical questions: why should manufacturing companies shift toward open innovation approaches and how can they adopt open innovation for product development. Based on case study in two companies, a list of opportunities, challenges, and efforts for organizational change toward open innovation are discussed.

Place, publisher, year, edition, pages
2014. Vol. 20, no 3, 372-389 p.
Keyword [en]
Open innovation, People, Process, Technology, Challenges, Opportunities, Organizational issues, Framework, Aerospace industry, Manufacturing industry
National Category
Economics and Business Business Administration
Research subject
Economy, Logistics; Economy, Marketing; Economy, Business administration; Economy
Identifiers
URN: urn:nbn:se:lnu:diva-36791DOI: 10.1080/10496491.2014.908801OAI: oai:DiVA.org:lnu-36791DiVA: diva2:744560
Available from: 2014-09-08 Created: 2014-09-08 Last updated: 2014-09-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf