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Risk Reduction Strategies in Online Shopping: E-trust Perspective
Linnaeus University, Faculty of Technology, Department of Informatics. Technological Educational Institute of Athens, Greece.
Technological Educational Institute of Central Greece, Greece.
Technological Educational Institute of Central Greece, Greece.
Linnaeus University, Faculty of Technology, Department of Informatics.ORCID iD: 0000-0002-8132-2698
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2014 (English)In: Procedia Social and Behavioral Sciences: 3RD INTERNATIONAL CONFERENCE ON INTEGRATED INFORMATION (IC-ININFO) / [ed] Giannakopoulos, G; Sakas, DP; Vlachos, DS; KyriakiManessi, D, Elsevier, 2014, Vol. 147, 418-423 p.Conference paper, Published paper (Refereed)
Abstract [en]

Abstract Several studies have shown that consumers perceive higher risks buying online than in conventional way. Perceived risks affect all purchase decisions and consumers' behavior, by deterring them to buy. These risks come from the lack of trust of shoppers toward online vendors' credibility. The main field of research in this paper is to investigate how trust is affecting the consumers engagement to e-commerce, in order to conclude in which security measures should be taken in order to mitigate perceived risks. A framework for a field research is also given in order to identify the causal relationships between electronic service quality and e-loyalty, e-satisfaction and e-trust.

Place, publisher, year, edition, pages
Elsevier, 2014. Vol. 147, 418-423 p.
Series
Procedia Social and Behavioral Sciences, ISSN 1877-0428 ; 147
Keyword [en]
online shopping, e-commerce, e-trust, risk reduction
National Category
Computer and Information Science Computer Systems Business Administration
Research subject
Computer and Information Sciences Computer Science
Identifiers
URN: urn:nbn:se:lnu:diva-37444DOI: 10.1016/j.sbspro.2014.07.122ISI: 000360703000057OAI: oai:DiVA.org:lnu-37444DiVA: diva2:752001
Conference
3RD INTERNATIONAL CONFERENCE ON INTEGRATED INFORMATION (IC-ININFO)
Note

3rd International Conference on Integrated Information (IC-ININFO)

Available from: 2014-10-02 Created: 2014-10-02 Last updated: 2015-10-02Bibliographically approved

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Publisher's full texthttp://www.sciencedirect.com/science/article/pii/S1877042814040336

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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