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Brand personality vs retail brand personality: an action figure or the customer in the store?
Lund, Kaisa
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)
Conference paper, Oral presentation only (Other academic)
Place, publisher, year, edition, pages
2014.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN:
urn:nbn:se:lnu:diva-38575
OAI: oai:DiVA.org:lnu-38575
DiVA, id:
diva2:770499
Conference
NRWC 2014 (The 4th Nordic Retail and Wholesale Conference), Stockholm School of Economics, Stockholm, Sweden, November 5-6, 2014
Available from:
2014-12-10
Created:
2014-12-10
Last updated:
2015-03-30
Bibliographically approved
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Lund, Kaisa
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
fi-FI
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nn-NB
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html
text
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