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Brand personality vs retail brand personality: an action figure or the customer in the store?
Linnaeus University, School of Business and Economics, Department of Marketing.
2014 (English)Conference paper, Presentation (Other academic)
Place, publisher, year, edition, pages
2014.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-38575OAI: oai:DiVA.org:lnu-38575DiVA: diva2:770499
Conference
NRWC 2014 (The 4th Nordic Retail and Wholesale Conference), Stockholm School of Economics, Stockholm, Sweden, November 5-6, 2014
Available from: 2014-12-10 Created: 2014-12-10 Last updated: 2015-03-30Bibliographically approved

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Lund, Kaisa
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Total: 115 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf