This paper is dedicated to abreflection on the topic of purpose and aim of organization and manage-ment studies. It presents the three main approaches: management studies regarded as pure science, as abpractical discipline, and as an engagement undertaken with the aim of increasing the wellbeing of organizational participants and, in broader terms, of society. We focus on the last perspective and argue for its value, especially in contemporary times. Further, we present qualitative methods as particularly well suited for the practice of such management and organization studies and, finally, we introduce the main criteria of credibility and quality of research undertaken with the use of these methods