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Immigrant entrepreneurship: the role of relationship marketing in learning networks
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3310-305X
Högskolan Väst.
2014 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 21, no 3, 355-369 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to study the role of entrepreneurial learning networks in developing immigrant relationship marketing. The point of departure lies in the fields of relationship marketing and organisational learning. The paper is conceptual and based on a theoretical analysis of one of the major models of relationship marketing in relation to immigrant entrepreneurship and learning, based on theory and previous research. Some relationships that have important implications for immigrant entrepreneurship are identified. It is found that learning, particularly in the form of networks, play an important role in the development of them.

Place, publisher, year, edition, pages
InderScience Publishers, 2014. Vol. 21, no 3, 355-369 p.
Keyword [en]
Entrepreneurship, Organisational learning, Networks, Relationship marketing, Immigration
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-38726DOI: 10.1504/IJESB.2014.060897OAI: oai:DiVA.org:lnu-38726DiVA: diva2:774025
Available from: 2014-12-21 Created: 2014-12-21 Last updated: 2016-11-15Bibliographically approved

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Lagrosen, Stefan
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CiteExportLink to record
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Citation style
  • apa
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  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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