In the ongoing research project ”Daddy daddy child”, a tablet computer app has been developed and used for data elicitation and collection. The aim of the project is to find out about norms and ideologies concerning sexuality, family, and family relations, through the study of conversations between children and parents in today’s Sweden. This means that the project is carried out in a context of legalised same-sex marriage and adoption by same-sex parents, varying family forms with single parents, same-sex and other-sex parents, and extended families involving more than two parents, but also a prevalent norm surrounding heterosexuality, the couple, and the nuclear family. The analysis method is interactional linguistics and CA. The app that is developed and used in the project encourages children aged around 5-6 years and their parents to talk about the following themes: family (incl. the child’s own family, pretend families, same-sex families), being in love, and weddings/marriage. The app is used for data collection, in that the speech of children and adults is recorded and various significant events on the screen, such as clicks and swipes, are logged. The presentation will show how an attractive app with uniform content can be used to tap young children’s and adults’ varying conceptions about and talk surrounding the family, the couple and sexuality in Sweden today.