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Clothing rhythms
London College of Fashion, University of the Arts.
Goldsmiths, University of London.
2004 (English)In: Eternally yours: time in design : product, value, sustenance / [ed] Ed van Hinte, Rotterdam: 010 Publishers , 2004, 1, 254-274 p.Chapter in book (Other (popular science, discussion, etc.))
Abstract [en]

If you imagine how numerous we are and multiply that by the number of outfits we have, that makes many billion garments… and yet how much do we know about our clothes? What can we say about the relationships we have with the contents of our wardrobe? What do we know about the principles embodied by our garments or their longevity? Is there a garment that promotes an ecological awareness that transforms our relationships with materials and our experience of the world? In this short paper, we introduce new ideas about the lifetimes of fashion clothing that question not only the status quo in mainstream industry but also that in the eco-clothing sector.

 

We think the connection between fashion clothes and rhythms of time is crucial because of its implications for ecological thinking and sustainability. For too long the chief response of environmentalists to questions of fashion obsolescence of clothes has been simply that it is unnecessary and that it should not happen. But this neglects the power and influence of fashion and the complexity and subtlety of the relationship between fashion, clothing and consumers over time.

 

From a time-based perspective, different users, different patterns of use and different fashion levels inform the design. The result is a more diverse, more rhythmic, more ecological response. Our approach proposes that we acknowledge that fashion and clothes are not identical, although their use and looks sometimes coincide. It engages with consumer-garment interaction as an important part of the fashion cycle - both in terms of driving the fashion cycle and in terms of environmental impact. We believe that in order to achieve more ecological practices in the fashion and clothing industry, we must understand and use the rhythm of fashion, the dialogue between our clothing, ourselves and the zeitgeist.

Place, publisher, year, edition, pages
Rotterdam: 010 Publishers , 2004, 1. 254-274 p.
Keyword [en]
Rhythm, clothing, fashion, sustainability, appropriateness
National Category
Design
Research subject
Design
Identifiers
URN: urn:nbn:se:lnu:diva-40504ISBN: 9789064505492 (print)ISBN: 9064505497 (print)OAI: oai:DiVA.org:lnu-40504DiVA: diva2:791097
Projects
Lifetimes, AHRC funded project
Available from: 2015-02-26 Created: 2015-02-26 Last updated: 2015-03-05Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf