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How I-tunes became fashion: Enabling innovation through creative scenario work across professional boundaries
Goldsmiths, University of London, UK.ORCID iD: 0000-0001-6920-9871
2007 (English)In: Avantex 2007: 4th International Avantex Symposium, Frankfurt Am Main, 11-14 June 2007, Frankfurt am Main: Avantex , 2007Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The fashion industry at mass-market level is highly specialised. Fashion designers work in teams with buyers but it is rare that they are in direct contact with for example a textile designer or an environmental officer. This paper argues that while specialisation may allow individuals to focus on and develop their particular interests and companies to operate efficiently, it may simultaneously constitute an obstacle to innovation that a more open and varied knowledge ecology might support.

The wider context of this paper is an exploration into how a futures perspective may empower environmental improvement in the fashion industry at mass-market level.

As part of this PhD project (to be completed in spring 2007) a series of creative workshops with mixed stakeholder groups from the fashion industry took place in the UK and Sweden during spring 2006. The workshops generated scenarios for mass-market fashion in year 2026 and explored aspects such as user experience, retail outlets, and products and services made possible by new technology.

This paper presents some of the findings from these workshops. It shows how a mixed stakeholder working group can enable idea generation into new and rich territories and be empowering for professionals. An example of the more interesting concepts that emerged was how the participants used popular computer programs, such as I-tunes, and websites, such as My Space, as metaphors for new systems in fashion. Drawing upon these virtual spaces enabled new thinking and conversations, and concrete design ideas about what fashion might be in the future.

Place, publisher, year, edition, pages
Frankfurt am Main: Avantex , 2007.
Keywords [en]
Metaphors, fashion, sustainability
National Category
Design
Research subject
Design
Identifiers
URN: urn:nbn:se:lnu:diva-40514OAI: oai:DiVA.org:lnu-40514DiVA, id: diva2:791099
Conference
Avantex Symposium Messe Frankfurt Exhibition GmbH
Available from: 2015-02-26 Created: 2015-02-26 Last updated: 2018-05-18Bibliographically approved

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Tham, Mathilda

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf