Smartphone applications are becoming part of our everyday life. Cost of smartphone devices is dropping and development of smartphone applications is getting simpler. Moreover, these applications are spanning from entertainment to education, health, productivity, finance, payment, transportation - and much more. Based on a study of handset usage analytics we find that users are spending more than 88 minutes with direct interaction of their devices’ screen, and initiates at least 38 Apps on a daily basis. Until September 2014, Apple Store has 1.3 million of active Apps and a cumulated download number of 75 billion apps. Google Play also shows similar volumes. In summary, these numbers lead us towards the era where our daily activities would be Apps centric, and our productivity would be driven by an appropriate selection of Apps.