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Fallguld: Grafisk identitet för chutneyprojektet Fallguld
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [sv]

Varje år slänger vi i Sverige flera ton ätbar mat för att den inte har det rätta utseendet eller för att bäst-före-datumet närmar sig. Det är varken ekologiskt eller ekonomiskt hållbart. Maten skulle kunna användas till något bättre. Genom att koka chutney på frukt och grönt, som butikerna annars skulle slänga, får maten en andra chans. Projektet Fallguld är ett samarbete mellan kooperativet Macken, Växjö Kommun, Sveriges Lantbruksuniversitet, Coop Oxtorget och ICA Maxi Växjö.

Jag har tagit fram den grafiska identiteten åt projektet i form av logotyp, etiketter och marknadsföring samt undersökt hur man ger värde åt något som anses vara värdelöst. 

Abstract [en]

Every year in Sweden we throw away tons of edible food. It is neither ecologically nor economically sustainable. The food could be used for something better. By making chutney from the fruit and vegetables which shops otherwise would throw away, the food gets a second chance. The “Fallguld” project is a collaboration between the co- operative organisation Macken, Växjö Municipality, the Swedish University of Agricultural Sciences, Coop Oxtorget and ICA Maxi Växjö. 


I have developed the graphic identity for the project including logotype, labels and

marketing, and examined how to give value to something that is considered worthless. 

Place, publisher, year, edition, pages
2015. , p. 39
Keywords [sv]
Grafisk design, marknadsföring, förpackning, matsvinn, hållbarhet
 
 

National Category
Design
Identifiers
URN: urn:nbn:se:lnu:diva-43671OAI: oai:DiVA.org:lnu-43671DiVA, id: diva2:817197
External cooperation
Kooperativet Macken
Subject / course
Design
Educational program
Design Programme - specialization Sustainability, 180 credits
Supervisors
Examiners
Projects
Chutneyprojektet FallguldAvailable from: 2015-07-22 Created: 2015-06-04 Last updated: 2015-07-22Bibliographically approved

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Fallguld(31176 kB)238 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf