In the general field of Organization Studies, organizational culture is regarded as a critical aspect of understanding success and failure of organizational change. So far however, in the field of amateur football clubs this topic has not been studied extensively. To what extent established theories on organizational culture change is relevant in such a setting or not remains unclear. This paper reports from a ten year long ethnographic study in which the author during the first five years was involved in various functions in the club. The paper describes how club management during these five years attempted a number changes. These changes are interpreted from several perspectives highlighting the ambiguousness of organizational change processes. Partly the study seems to confirm previous studies highlighting the perpetual forces of organizational culture. It also however shows that certain changes are possible. By performing a reinterpretation based upon these two observations we could raise questions on what organizational culture in an amateur football club actually is and possible implications for managing such a club. The very contribution of the paper thus is the reflections regarding how to understand organizational culture change in amateur football clubs.