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Understanding Online Channel Expansion in an SME Context: A Business Model Perspective 
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Åbo Akademi University, Finland.
KTH Royal Institute of Technology, Sweden.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0002-4194-6957
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2015 (English)In: The 28th Bled eConference, #eWellBeing: Proceedings, Research Volume / [ed] Roger Bons, Johan Versendaal, Andreja Pucihar, Mirjana Kljajic Borstnar, Bled eConference , 2015, 322-337 p.Conference paper (Refereed)
Abstract [en]

The purpose of the paper is to study, from a business model perspective, value creating activities taken by SMEs when making a transition to an online multichannel context by adopting and adding e-commerce and/or m-commerce. 16 SMEs in Sweden are studied using a basic qualitative research approach and an e-transit business model configuration. Main results of the study are the existence of primary and secondary transition activities and the existence of a discrepancy between actions taken and their perceived degree of importance. One main conclusion is that the combination of value creating activities an SME should focus on during different stages of an online channel expansion differ depending on transition category and will change over time.

Place, publisher, year, edition, pages
Bled eConference , 2015. 322-337 p.
Keyword [en]
Business models, e-commerce, m-commerce, retail, small and medium sized enterprise
National Category
Information Systems, Social aspects
Research subject
Economy, Ledarskap, entreprenörskap och organisation; Computer and Information Sciences Computer Science, Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-44538Scopus ID: 2-s2.0-84964381064ISBN: 978-961-232-281-6 (print)OAI: oai:DiVA.org:lnu-44538DiVA: diva2:821942
Conference
The 28th Bled eConference, June 7-10, 2015, Slovenia
Available from: 2015-06-16 Created: 2015-06-16 Last updated: 2016-08-11Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
  • rtf