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Design and Development of Packaging in Supply Chain Management: A Case Study
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / [ed] Krzysztof Kubacki, Springer, 2015, 342-345 p.Chapter in book (Refereed)
Abstract [en]

Achieving effectiveness and efficiency in supply chains is one of the focus areas for industry as well as for academic research. One way to achieve these goals is to design and develop product and packaging systems (See Figure 1) which can meet the needs of different actors in the supply chain. Packaging, as an interface between the supply chain and its main customers (the end users), affects supply chain effectiveness (Klevås and Saghir, 2004). Moreover, from an efficiency standpoint packaging is defined as a “techno-economic function aimed at minimizing costs of delivery while maximizing sales (and hence profit)” (Paine, 1981).

Place, publisher, year, edition, pages
Springer, 2015. 342-345 p.
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-44594DOI: 10.1007/978-3-319-10951-0_130ISBN: 978-3-319-10950-3 (print)ISBN: 978-3-319-10951-0 (print)OAI: oai:DiVA.org:lnu-44594DiVA: diva2:822329
Available from: 2015-06-16 Created: 2015-06-16 Last updated: 2015-06-16Bibliographically approved

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Oghazi, Pejvak
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CiteExportLink to record
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