Historically skateboarding has mainly been practiced by male riders whilst female riders has been a rare sight. The purpose of our study was to examine how skateboarding, as a subculture based on innovation and progress, could be stationary regarding gender, one of present times most debated and significant subjects. Therefore we analyzed Giftorm, a swedish magazine that ́s highly relevant for the subculture in Sweden. Our questions revolved around how gender roles were constructed in this magazine, which stereotypes we could find and how these constructions and stereotypes varied within the magazines different parts. We used a threedimensional analysis model which allowed us to read signs on three different levels. Textually, contextually and sociohistorically. To be able to interpret these signs we derived from cultural studies, semiotics and gender research. At the end of the thesis we came to the conclusion that men and women were more or less constructed in the same manner. However, the male gender and masculine ideals are still dominating the discourse and therefore valued higher. We observed tendencies of how skateboarding is moving towards equality, but we suggest that further research should be made to verify this trend.