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Genus på hjul: En tredimensionell textanalys av det svenska skateboardmagasinet Giftorm
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Historically skateboarding has mainly been practiced by male riders whilst female riders has been a rare sight. The purpose of our study was to examine how skateboarding, as a subculture based on innovation and progress, could be stationary regarding gender, one of present times most debated and significant subjects. Therefore we analyzed Giftorm, a swedish magazine that ́s highly relevant for the subculture in Sweden. Our questions revolved around how gender roles were constructed in this magazine, which stereotypes we could find and how these constructions and stereotypes varied within the magazines different parts. We used a threedimensional analysis model which allowed us to read signs on three different levels. Textually, contextually and sociohistorically. To be able to interpret these signs we derived from cultural studies, semiotics and gender research. At the end of the thesis we came to the conclusion that men and women were more or less constructed in the same manner. However, the male gender and masculine ideals are still dominating the discourse and therefore valued higher. We observed tendencies of how skateboarding is moving towards equality, but we suggest that further research should be made to verify this trend. 

Place, publisher, year, edition, pages
2015. , p. 43
Keywords [en]
Cultural Studies, Gender, Masculinities, Femininities, Identity, Semiotics, Subculture, Skateboard
National Category
Media Studies
Identifiers
URN: urn:nbn:se:lnu:diva-45535OAI: oai:DiVA.org:lnu-45535DiVA, id: diva2:842821
Educational program
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Supervisors
Examiners
Available from: 2015-07-23 Created: 2015-07-22 Last updated: 2015-07-23Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf