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Success factors and benefits of e-commerce in B2B businesses: A case study of Emballator Lagan Plast
Linnaeus University, School of Business and Economics, Department of Marketing. Ingen. (Science)
2015 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to evaluate the benefits and positive outcomes of implementing e-commerce in a B2B manufacturing firm in order to contribute to a successful implementation. Two research questions were made in order to make the purpose clear; what are the benefits of implementing e-commerce in a manufacturing firm? What are the possible success factors of implementing e-commerce in a manufacturing firm? Furthermore, this study has been conducted through a case study at the manufacturing company Emballator Lagan Plast. To get a deeper understanding of what success factors and benefits Emballator Lagan Plast employees believed is important interviews were carried out with four employees through semi-structured and in depth-interviews.Emballator Lagan Plast does have areas to expand and develop within. The one most relevant today is implementing e-commerce towards B2B companies. As they have little knowledge and experience of e-commerce this study will examine that issue by presenting what success factors and benefits e-commerce will contribute to Emballator Lagan Plast.The results of this study is what success factors Emballator Lagan Plast need to consider as important for their implementation of e-commerce, as well as what benefits the firm would gain on implement e-commerce. The conclusions of this study is that the most important success factors are partnership, training the employees and customers as well as enter in social media. The major benefits for Emballator Lagan Plast are decreased communication costs and increased revenues.

Place, publisher, year, edition, pages
2015.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-45549OAI: oai:DiVA.org:lnu-45549DiVA: diva2:842995
External cooperation
Emballator Lagan Plast
Subject / course
Other Subjects
Educational program
International Sales and Marketing, 180 credits
Presentation
2015-06-03, Ism salen, Stationsgatan 2, 341 60, Ljungby, 12:06 (English)
Supervisors
Examiners
Available from: 2015-07-24 Created: 2015-07-24 Last updated: 2015-07-24Bibliographically approved

Open Access in DiVA

bilaga(936 kB)66 downloads
File information
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Type attachmentMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf