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Achieving tourist loyalty through destination personality, satisfaction,and identification
University of Leeds, UK.
Athens University of Economics and Business, Greece.
Linnaeus University, School of Business and Economics, Department of Marketing.
Radford University, USA.
2015 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 11, 2227-2231 p.Article in journal (Refereed) Published
Abstract [en]

The general marketing literature suggests that brand personality, satisfaction, and customer identification with the brand are important drivers of consumer behavior in several contexts. Yet, the literature lacks studies on these constructs' role in tourist behavior. In an endeavor to overcome this research deficit, this study explores the interrelationships among destination personality, tourist satisfaction, and tourist–destination identification, and the extent to which they are important in influencing positive word-of-mouth and revisit intentions. The study employs structural equation modeling to analyze data from 490 Taiwanese consumers reporting on their most recently visited tourism destinations. Findings indicate that (1) destination personality promotes tourist satisfaction, tourist–destination identification, positive word-of-mouth, and revisit intentions; (2) satisfaction encourages identification and word-of-mouth; and (3) identification enhances word-of-mouth and revisit intentions. The paper provides theoretical and managerial implications.

Place, publisher, year, edition, pages
Elsevier, 2015. Vol. 68, no 11, 2227-2231 p.
Keyword [en]
Destination personality, Satisfaction, Identification, Word-of-mouth, Revisit intentions, Tourism
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-46375DOI: 10.1016/j.jbusres.2015.06.002ISI: 000362138900002OAI: oai:DiVA.org:lnu-46375DiVA: diva2:855010
Available from: 2015-09-18 Created: 2015-09-18 Last updated: 2015-10-26Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf