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Sensory Marketing: Theoretical and Empirical Grounds
Linnaeus University, School of Business and Economics, Department of Marketing. (Sensory Marketing Research Group)
2015 (English)Book (Refereed)
Abstract [en]

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

Place, publisher, year, edition, pages
New York: Routledge, 2015, 1. , 404 p.
Series
Routledge Interpretive Marketing Research
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-47046ISBN: 9781138914629 (print)ISBN: 9781315690681 (print)OAI: oai:DiVA.org:lnu-47046DiVA: diva2:867207
Funder
Swedish Retail and Wholesale Development Council
Available from: 2015-11-04 Created: 2015-11-04 Last updated: 2015-11-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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