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From Budapest to Berlin: the role of reputation in the market economy
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3323-907X
National Library of Sweden.
2016 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 28, no 2/3, 310-322 p.Article in journal (Refereed) Published
Abstract [en]

During a trip from Budapest to Berlin in 1990, Joakim Philipson made observations about a grey market trade between Rumanian Roma and Vietnamese guest students in Berlin. It was seemingly inexplicable how the two groups could enter into business relationships without a common language. This paper uses the narrative as a basis for a discussion and interpretation of conditional trust and validates classical economic value theory. As “...research on trust... is relatively diverse and multidisciplinary” (Dirks and Ferrin, 2001; Lewicki et al., 1998; both after Gordon, 2007), we are drawing on research in as diverse fields as sociology, game theory, anthropology, and classical economics to question the paradigm that is the basis of both transaction cost economics and relationship management. As such the paper is a narrative case used for conceptual discourse. 

Place, publisher, year, edition, pages
2016. Vol. 28, no 2/3, 310-322 p.
Keyword [en]
conditional trust; reputation; market; market economy; informal economy; society; the human race as a social animal; Hungary; Germany.
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-47085DOI: 10.1504/IJESB.2016.076647OAI: oai:DiVA.org:lnu-47085DiVA: diva2:867938
Available from: 2015-11-08 Created: 2015-11-08 Last updated: 2016-11-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf