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Marketing Beyond Seduction: Androgyny and the Untold Tale of Socially Responsible Advertising
University of Warsaw, Poland ; Leeds University, UK. (LEO)ORCID iD: 0000-0002-5303-5544
University of Sheffield, UK.
2015 (English)In: Untold Stories in Organizations / [ed] Michal Izak, Linda Hitchin, David Anderson, London: Routledge, 2015, p. 63-86Chapter in book (Refereed)
Place, publisher, year, edition, pages
London: Routledge, 2015. p. 63-86
Series
Routledge Studies in Management, Organizations and Society
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-48530ISBN: 9781138790018 (print)OAI: oai:DiVA.org:lnu-48530DiVA, id: diva2:889573
Note

About the Book

The field of organizational storytelling research is productive, vibrant and diverse. Over three decades we have come to understand how organizations are not only full of stories but also how stories are actively making, sustaining and changing organizations. This edited collection contributes to this body of work by paying specific attention to stories that are neglected, edited out, unintentionally omitted or deliberately left silent.

Despite the fact that such stories are not voiced they have a role to play in organizational analysis. The chapters in this volume variously explore how certain realities become excluded or silenced. The stories that remain below the audible range in organizations offer researchers an access to study political practices which marginalise certain organisational realities whilst promoting others. This volume offers a further contribution by paying heed to silence and the processes of silencing. These silences influence the choice of issues on organisational agendas, the choice of audience(s) to which these discourses are addressed and the ways of addressing them.

In exploring these relatively understudied terrains, Untold Stories in Organizations comprises an important contribution to the organizational storytelling space, opening paths for new trajectories in storytelling research.

Available from: 2015-12-27 Created: 2015-12-27 Last updated: 2016-05-03Bibliographically approved

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Kostera, Monika

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf