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PRIDEFESTIVALER I SVERIGE: - Forum för identitetsbyggande eller kommersiellt jippo?
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
PRIDE FESTIVALS IN SWEDEN : - Forum for Identity Building or Commercial Stunt? (English)
Abstract [sv]

Abstrakt

Syftet med denna uppsats är att beskriva och analysera det spänningsfält som uppstår mellan den identitetsbyggande grunden och de kommersiella aspekterna av en Pridefestival och konsekvenserna av detta. Studien baseras på kvalitativa metoder där begrepp som tolkning och fenomenologi är av betydelse. Undersökningsmetoden för studien är kvalitativa, semistrukturerade intervjuer som genomförts med tre olika arrangörer av Pridefestivaler i Sverige. Dataanalysen och kodning av material är inspirerat av grundad teori. Studien visar hur Pridefestivaler i Sverige trots sitt gemensamma ursprung har utvecklats till distinkt olika festivaler. Studien uppmärksammar även hur olika städer använder festivalen Pride för att uttrycka HBTQ-identitet i samhället. Resultatet av studien visar hur Pridefestivalernas utveckling har skapat två motpoler och skilda åsikter om hur en Pridefestival bör vara. Motpolerna skapar ett spänningsfält som tar upp diskussionen mellan kommersialism och identitet. Uppsatsens analys och resultat uppfyller syftet. Uppsatsen mynnar inte ut i ett konkret svar, men skapar en hypotes för vidare forskning inom ämnet.

Abstract [en]

Abstract

The purpose of this paper is to describe and analyze the tension occurring between the identity building foundation and the commercial aspects of Pride and the consequences. The study is based on Qualitative Methods where concepts as interpretation and phenomenology are of importance. The survey methodology for the study is qualitative, semi-structured interviews as conducted with three different organizers of Pride festivals in Sweden. The data analysis and coding of materials are inspired by grounded theory. The study shows how Pride festivals in Sweden has evolved and become distinct different festivals in spite of their common origin. The study show how different cities uses Pride festivals to express LGBTQ identity in the society. The results of the study show how Pride festivals developments have created two polar opposites and diverging opinions about how a Pride festival should be arranged. The antitheses create a tension that raises the discussion between commercialism and identity. The thesis analysis and the results of the study fulfill the purpose. The essay does not end in a concrete response, but rather creates a hypothesis for further research on the subject.

Place, publisher, year, edition, pages
2016. , 50 p.
Keyword [en]
Pride, event, festival, Pride festivals, LGBTQ, identity, commercialism
Keyword [sv]
Pride, evenemang, festival, Pridefestivaler, HBTQ, identitet, kommersialism
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-49004OAI: oai:DiVA.org:lnu-49004DiVA: diva2:895542
Subject / course
Tourism Studies
Educational program
Tourism Management Programme, 180 credits
Supervisors
Examiners
Available from: 2016-01-28 Created: 2016-01-19 Last updated: 2016-01-28Bibliographically approved

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Lindqvist, KristinaSernemyr, Klara
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf