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Klassiker eller passé?: En studie om modetrenders uppkomst och spridning
Linnaeus University, School of Business and Economics, Department of Marketing.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Fashion and trends are two inextricably linked concepts and trends are often associated with fashion though they are relatively different from each other.  Trends come and go faster, and become increasingly important for the consumer as well as related companies. The purpose of this thesis has been to create a deeper understanding of how a trend is created and spread by analyzing the factors that feeds into it and how they can be anticipated. In relation to the purpose I have chosen the following research question:  “What characterizes fashion trend and their evolution in the clothing industry and how can they be anticipated?”

 

To create a deeper understanding of what characterizes trends emergence and spread, this essay is based on a qualitative research methodology with an abductive character. The abductive approach has depended on an interaction between current theory and empirical. To widen the vision of the research topic, the selection of respondents consisted of 5 people interviewed, all with different positions in the fashion industry.

 

This papers analysis shows that the theoretical foundation theory is well consistent with the chosen empirical material. The study emerged that there is a difference between the concepts of fashion and trends, although they are strongly connected. Fashion trends can be of different characters and last for either a long time slow or be explosive character. Its origins are difficult to define but usually begin with an idea and its spread depends mostly on man embracing fashion.

Place, publisher, year, edition, pages
2015.
Keywords [sv]
Mode, trender, modelivscykeln, trendlivscykeln, adoption, spridning, trendspaning, identitet.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-49594OAI: oai:DiVA.org:lnu-49594DiVA, id: diva2:901016
Educational program
Retail and Service Management Programme, 180 credits
Supervisors
Examiners
Available from: 2016-02-12 Created: 2016-02-05 Last updated: 2016-02-12Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf