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Why do both marriages and strategic alliances have over 50% failure rate?: A study of relationship quality of strategic alliances in China, Japan and Mauritius
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-3055-1108
Osaka University of Economics, Japan.
Beijing Normal University, China.
University of Mauritius, Mauritius.
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2015 (English)In: International Journal of Strategic Business Alliances, ISSN 1756-6444, E-ISSN 1756-6452, Vol. 4, no 1, p. 1-23Article in journal (Refereed) Published
Abstract [en]

This research explores the importance of quality variables for achieving high quality in strategic alliance relationship, reasons for strategic alliance failures and provides insights into their underlying causes. Data for analysis is generated from 112 managers from different industries in three countries. Frequency, factor, and regression analysis, reliability tests are used for data analysis. Multiple item scales based on five qualities model (5Qs) were developed and adapted. The results suggest that there is an important interaction between most independent variables and alliance motivations, length and type of alliance. Quality of atmosphere followed by quality of interaction was identified as the most important variables to achieve high total quality of strategic alliance relationship (TQSAR). The proposed 5Qs model consists of some generic and integrated dimensions. Each quality dimension is represented by a number of statements/items, intended to represent a specific quality factor as thoroughly and reliably as possible.

Place, publisher, year, edition, pages
2015. Vol. 4, no 1, p. 1-23
Keywords [en]
:strategic alliances, total relationship management, TRM, 5Qs, marriage, failure rate, psychology, strategic business alliances, relationship quality, China, Japan, Mauritius
National Category
Psychology Business Administration
Research subject
Social Sciences, Social Psychology; Economy, Business administration; Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-50404DOI: 10.1504/IJSBA.2015.069305OAI: oai:DiVA.org:lnu-50404DiVA, id: diva2:910360
Available from: 2016-03-09 Created: 2016-03-09 Last updated: 2017-11-30Bibliographically approved

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Zineldin, MosadVasicheva, Valentina

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Department of MarketingSchool of Business and Economics
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CiteExportLink to record
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