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En gökunge i public service-boet?: Publikens roll i digitaliseringen av marksänd television
Uppsala University.ORCID iD: 0000-0002-6937-1032
2004 (Swedish)Doctoral thesis, monograph (Other academic)
Abstract [en]

In a Swedish setting an audience orientation is applied to investigate public service TV in the ongoing development of terrestrial digital television. Focus is on institutionalised politics and public service TV companies Sveriges Television (Swedish Television) and Utbildningsradion (Education Radio).

In a case study through a multitude of material, emphasizing policy docu­ments and interviews but also including media coverage, it is explored how and why the audience is involved in public service digital TV development. Is it an operation in the public interest, and what does this mean for public service as a media policy principle? 

The empirical result indicates a complex and problematic audience, which is not constantly prioritized but always present. The audience legacy is threa­tened in public service TV by a consumer orientation. Concluding implications are on the one hand that feedback from the audience can not only be based in ratings and market analysis. On the other hand there is a need for an attitude towards public service legitimacy as utopian realism.

Place, publisher, year, edition, pages
Uppsala: Acta Universitatis Upsaliensis, 2004. , 224 p.
Series
Uppsala studies in media and communication, ISSN 1651-4777 ; 3
Keyword [sv]
public service, media policy, public interest, audience, consumer, digital TV, television, media development, convergence, fragmentation, case study
National Category
Media and Communications
Research subject
Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-50498Libris ID: 9496776ISBN: 91-554-5978-1 (print)OAI: oai:DiVA.org:lnu-50498DiVA: diva2:910469
Public defence
2004-06-04, Uppsala, 12:51 (Swedish)
Opponent
Supervisors
Available from: 2016-04-22 Created: 2016-03-09 Last updated: 2016-04-22Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf