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Super Teletext: A Social Shaping of Teletext as Locating Newness in a Media Convergence Future
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.ORCID iD: 0000-0002-6937-1032
2016 (English)In: Teletext in Europe: From the Analogue to the Digital Era / [ed] Halvard Moe and Hilde Van den Bulck, Gothenburg: Nordicom, 2016, 131-149 p.Chapter in book (Refereed)
Abstract [en]

This is a study of teletext’s role in the development of digital terrestrial television in Sweden, particularly as super teletext, focusing on the public service television company Sveriges Television (Swedish Television) (SVT), and this company’s policy documents, both strategy documents and public service audits, in the period 1996-2002. The purpose is to articulate and deepen our understanding of teletext’s involvement in this development, guided by the following questions: What were the arguments SVT used for approaching and developing teletext? How did teletext’s placement in the organization change? What general understanding about the dynamics of media change can be found in teletext development? The analysis is made from the general epistemological standpoint of social shaping of technology, the specific media convergence theory often used as a hypothesis for digital media development, and an identifiable concept to highlight the local and situated aspect of newness in media technology development. The main results suggest that super teletext initially made it possible for teletext to be a part of locating newness in a media convergence future in: connecting teletext to a media convergence hypothesis; serving as an aligning-symbol between TV and PC; functioning as an argument for technological experiments; ascribing newness as a way of securing public service values in a digital future. Later, super teletext was described as inferior to teletext, in a combination of lacking interactivity and going beyond teletext’s close relationship with news and the tradition of news culture.

Place, publisher, year, edition, pages
Gothenburg: Nordicom, 2016. 131-149 p.
Keyword [en]
super teletext, public service broadcasting, convergence, social shaping of technology, newness
National Category
Communication Studies
Research subject
Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-50502ISBN: 978-91-87957-20-8 (print)OAI: oai:DiVA.org:lnu-50502DiVA: diva2:910473
Available from: 2016-03-09 Created: 2016-03-09 Last updated: 2016-04-04Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf