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Social media support and strengthen public service media among media professionals
Malmö University.ORCID iD: 0000-0002-6937-1032
2010 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This paper is studying how public service-media is "talked about" within the social media tool twitter (www.twitter.com). Following the Swedish twitter-sphere, I take a netnographic approach following these issues: 

1. How, where and why becomes public service-broadcasting a twitter theme? 

2. How person-oriented vs institution-oriented is the discussion?

3. What underlying values can be found in the discussion?

The analytical framework is participatory culture that is a landmark of the new media logic: affiliations, expressions, collaborative problem-solving and flows of media. Main result is that within social media a strong support for public service-values can be found. One special example is how the the online service SVT play, starts a "twitter-appeal" concerning Apple allowing it to be an application for iPhone.

Place, publisher, year, edition, pages
Lund, 2010.
National Category
Communication Studies Media Studies
Research subject
Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-50527OAI: oai:DiVA.org:lnu-50527DiVA, id: diva2:910514
Conference
RIPE@2010 Conference ”Public Service Media After the Recession”. London, England
Available from: 2016-03-09 Created: 2016-03-09 Last updated: 2017-01-18Bibliographically approved

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Severson, Pernilla

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf