There is an increasing gap between the contemporary academic and political concern for social enterprising and available theoretical and empirical research in the field. This study makes a contribution by first outlining a conceptual framework for (social) entrepreneuring based on practice-theory. This frames an in-depth inquiry into the everyday operations of two work integrating Swedish social enterprises, inter-connected in an emerging franchise structure. Adopting an interactive research approach based on ‘indwelling’ basic structural and processual practices constituting social entrepreneuring are disclosed. Using a weaving metaphor the proposed three structural practices, presented as dualities, appear as the warp while the six processual practices that are identified make the weft. Major findings include the observation that entrepreneurial commitment and proposed practices dominate the formal franchisor-franchisee relation and that the potential for social-capital mobilization does not reduce the need for financial capital.