lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Two tales of one city: image versus identity
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-0968-099X
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0001-8392-5428
Luleå University of Technology.
Luleå University of Technology.
2016 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, E-ISSN 1751-8059, Vol. 12, no 4, 314-328 p.Article in journal (Refereed) Published
Abstract [en]

By applying the concepts of brand personality and attitudinal loyalty of a city as a brand, the objective of this study is to investigate the perceived place brand identity versus image and to empirically examine and compare their relationships with loyalty toward a city as a brand. This is to make a comparison between two groups of internal stakeholders; namely, residents of a city (image) and city officials (identity). The results indicate that there exists a great difference in the components of loyalty between city officials and the residents of the city. The results also reveal that how brand personality of the studied city is perceived varies between the two groups of internal stakeholders evaluated in this study. As the results of this study shift the focus from tourist (external) stakeholder to the internal ones representing two different internal perspectives of a city, they constitute a significant contribution to the process of city brand personality creation. This is of importance since the starting point in communicating the attractiveness of a city to the external stakeholders is how the city is perceived as a brand from its internal stakeholders’ perspectives.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2016. Vol. 12, no 4, 314-328 p.
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-51458DOI: 10.1057/pb.2015.25OAI: oai:DiVA.org:lnu-51458DiVA: diva2:914957
Available from: 2016-03-28 Created: 2016-03-28 Last updated: 2017-02-15Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textFulltext (read only)

Search in DiVA

By author/editor
Peighambari, KavehSattari, Setayesh
By organisation
Department of Marketing
In the same journal
Place Branding and Public Diplomacy
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 90 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf