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The Sound of Choice
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)In: International Journal of Business and Social Science, ISSN 2219-1933, Vol. 7, no 1, 42-49 p.Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to testthe effect of suggestive music on consumer choice in cafés. It is proposed that suggestive music influences consumer choice in cafés. The hypotheses were tested through Chi-square on a totalof 283 measures. The results show that suggestive music has an effect on consumer choice in cafés. Managers who want to influence consumer choice in cafés through suggestive music may be able to do so. The results provide empirical support for the idea that suggestive music and the associations it carries represent information that consumers use for assessing choices and making selections.

Place, publisher, year, edition, pages
2016. Vol. 7, no 1, 42-49 p.
Keyword [en]
music, consumer choice, food, sales
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-51587OAI: oai:DiVA.org:lnu-51587DiVA: diva2:915350
Available from: 2016-03-29 Created: 2016-03-29 Last updated: 2016-04-26Bibliographically approved

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Citation style
  • apa
  • harvard1
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