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The liminal space of gamification: interrupted rituals of failed online marketing campaigns
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. (Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
Copenhagen Business School, Denmark. (Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
2015 (English)In: Paper presented at the APROS/EGOS Conference, Sydney, Australia, December 9-11, 2015, 2015Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Research subject
Economy, Ledarskap, entreprenörskap och organisation
Identifiers
URN: urn:nbn:se:lnu:diva-51720OAI: oai:DiVA.org:lnu-51720DiVA: diva2:915880
Conference
APROS/EGOS Conference, Sydney, Australia, December 9-11, 2015
Available from: 2016-03-31 Created: 2016-03-31 Last updated: 2016-05-03Bibliographically approved

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Taalas, Saara L.Olaison, Lena
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf