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Project marketing to Africa: lessons from the case of IVO Transmission Engineering and Ghana’s national electrification scheme
Swedish School of Economics and Business Administration, Finland.ORCID iD: 0000-0001-5182-5203
2002 (English)In: The journal of business & industrial marketing, ISSN 0885-8624, E-ISSN 2052-1189, Vol. 17, no 6, 523-537 p.Article in journal (Refereed) Published
Abstract [en]

There is a need for new models for foreign business and investment in Africa. The world's "poorest" continent has a massive deficit in infrastructural, production and other facilities. The foreign business and investment dividends expected from economic liberalization and democracy that have been implemented by most African countries since the mid-1980s are yet to be achieved. In this paper, project business is suggested as a model for foreign firms to do business in Africa, in the short to medium-term. Thereby, they will establish relationships and networks and gain valuable knowledge and experience of African economies. Such experience, relationships and networks can be used to do profitable business in the short to medium-term. In the long term, economic growth in African economies will expand opportunities, and the firms in question will be well placed to take advantage of them.

Place, publisher, year, edition, pages
Bingley, United Kingdom: Emerald Group Publishing Limited, 2002. Vol. 17, no 6, 523-537 p.
Keyword [en]
Projects, Business-to-business marketing, Ghana, Business marketing
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-51796DOI: 10.1108/08858620210442857OAI: oai:DiVA.org:lnu-51796DiVA: diva2:916047
Available from: 2016-03-31 Created: 2016-03-31 Last updated: 2016-04-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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  • asciidoc
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