The digital context has driven new prospects of value creation and capture thus challenging and disrupting the traditional business models. Organizations need business models to transform the specific inherent logic of digital information products into new ways of creating economic value creation and appropriation. Thus, the business model change is an imperative for organizations to exploit value creation opportunities and to survive. Over time, however, business models become deeply embedded and they represent the dominant logic of the organization. Moreover the shift to the digital context poses additional cognitive constrains due to the characteristics inherent in digital information products that are quite distinct from the conventional ones, hence requiring a fundamental shift of dominant logic. This proposed study aims to explore the role of cognitive path dependencies originating in the non-digital context as an isolating mechanism in the process of creation of new digital business model.