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Vem får synas och hur får de synas?: en semiotisk bildanalys över Damernas världs omslagsbilder över tid.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of our study was to investigate how femininity is constructed on the cover

images of the magazine Damernas värld. We wanted to understand what kind of

pictures

of women that sell and how the image of women has changed over time. We therefore

studied the images from every decade since the magazine started in 1944. We wanted to

find out in what cultural context the newspaper was published and see if and in what

way the woman on the cover of the magazine are portrayed. We wanted to see if we

could identify various myths about the woman by analyzing the cover images of

Damernas värld. In order to draw conclusions about the structure of the femininity, we

conducted a qualitative study where we selected the images from different decades from

the magazines beginning. We have looked at 12 pieces of cover arts

. We have made a semiotic analysis. We have done this by looking at what the cover

images denotation are then find out what they connote. Our conclusion is that the image

of women has changed over this time. The woman has gone from active to passive and

above all to become more objectified. Pictures have become more retouched in the

recent years of the magazine, making the ideal of women in Damernas värld become

more and more unattainable.

Place, publisher, year, edition, pages
2016. , p. 39
Keywords [en]
Semiotic analysis, cover image, feminism, Damernas värld, representation, gender, myths, male gaze, denotation, connotation
National Category
Other Humanities
Identifiers
URN: urn:nbn:se:lnu:diva-52488OAI: oai:DiVA.org:lnu-52488DiVA, id: diva2:928087
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Presentation
2016-05-14, 11:51 (Swedish)
Supervisors
Examiners
Available from: 2016-05-19 Created: 2016-05-14 Last updated: 2016-05-19Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf