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"Det blir mackor med O'boy och O'boy. Och flingor med O'boy": Förpackning och varumärke som representation av det vardagliga livet och konsumtionen som frigörelse
Linköping University.
2011 (Swedish)In: Barnelitterært forskningstidsskrift, ISSN 2000-7493, E-ISSN 2000-7493, Vol. 2, no 1, p. 151-164Article in journal (Refereed) Published
Abstract [en]

Packaging and trademarks as representation of everyday life and consumption as liberation. This text shows how the packages in Pija Lindenbaum When Owen's mom breathed fire (2005) represent the everyday life and the reality in contrast to his mother who turned into a dragon. The text also shows how consumption can represent liberation and personal growth in a few Swedish picture books of recent years. It also covers how a rejection of the commercial children's literature can effect our view of the packaging of children's book illustrations. Examples from Gunilla Bergström's books about Alfie Atkins shows how the anonymous and non-recognizable packaging can be perceived.

Place, publisher, year, edition, pages
2011. Vol. 2, no 1, p. 151-164
Keywords [en]
Pija Lindenbaum, Gunilla Bergström, packaging, consumption, Swedish children's literature
Keywords [sv]
förpackning, konsumtion, Pia Lindenbaum
National Category
General Literature Studies
Research subject
Humanities, Comparative literature
Identifiers
URN: urn:nbn:se:lnu:diva-52525DOI: 10.3402/blft.v2i0.5834OAI: oai:DiVA.org:lnu-52525DiVA, id: diva2:928957
Available from: 2016-05-17 Created: 2016-05-17 Last updated: 2018-03-21Bibliographically approved

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Hellström, Martin

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf